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Investing,
in plain English.

A 60-second brief on your money — every morning at 7am. What just moved in your portfolio, why it matters, and what to do about it. In plain English. For late starters, first-timers, and anyone who's been told finance is "too complicated."

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1,247 people on the waitlist
Built in NYC · Launching summer 2026
100M+
Americans who skip investing
because finance feels gated — most are women
30s
Average time to understand
any market move, with Pep
$0
To get started — free forever,
no credit card required
The daily ritual

Your morning brief, personalized.

Every weekday at 7am, Pep tells you what just happened in your portfolio — and what it means. No jargon. No reading 5 articles. Just one 60-second brief that's actually about your money.

Today's Brief
May 28, 2026
📅 Earnings tonight
Apple reports after the close
Wall Street expects $1.43 per share. Beat that number and the stock probably opens higher tomorrow. Miss it and it drops. That's really all you need to know going in.
👀 What to watch: iPhone sales in China — that's the storyline this quarter.
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Ask anything about the market…
🔔 Alert
NVDA
+8.2% today
Tap to see why it moved →
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Ask Pep
"What's a PE ratio?"
A quick "is this stock expensive?" score. Lower usually means cheaper relative to what it earns.
Plus, ask anything

When questions come up between briefs.

Your morning brief is the main event. But when you spot a headline at lunch or your dad mentions a stock at dinner — just ask. Plain-English answer, every time.

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What does the Fed actually do?
What is a stock?
Should I buy the dip?
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Why Pep

Why this isn't just another AI tool.

ChatGPT can explain a stock. It can't tell you yours just dropped 8%, why, or what to do about it. That's the difference.

💬 Asking ChatGPT
✕Reactive — only helps if you remember to ask
✕Doesn't know what stocks you own
✕Built for everyone, so it's tailored to no one
✕No daily habit — easy to forget about your money
Pep
✓Proactive — a 60-second brief in your inbox every morning at 7am
✓Connected to your portfolio — knows your stocks, alerts you when they move
✓Built for late starters, first-timers, and the financially overlooked
✓A daily ritual that builds real understanding over time
Pricing

Start free. Upgrade when you're ready.

✓ The core product is free — forever. No tricks.
Free
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Everything you need to start understanding the market.

  • ✓ Daily plain-English brief
  • ✓ Unlimited AI questions
  • ✓ Earnings alerts explained
  • ✓ Investing glossary & learn path
  • ✓ Weekly market summary
Join free →
The Pep advantage
Premium
$8 / month

Connect your portfolio. Get briefs that are actually about your money — not someone else's.

  • ✓ Portfolio connect (Robinhood, Fidelity, Schwab…)
  • ✓ "Your stock moved today — here's why"
  • ✓ Real-time alerts for stocks you actually own
  • ✓ Weekly digest of YOUR portfolio
  • ✓ Everything in Free
Try free for 14 days →
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How we actually make money
Premium subscriptions and partner brokerages. When you're ready to actually invest, we point you to a broker we trust. We earn when you're ready — not before. No ads. No selling your data. Ever.

Your money.
Finally explained.

Free to join · No jargon · No judgment

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