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Investing,
in plain English.

Your money's pep talk. Daily briefs, earnings alerts, and real answers — explained like a friend would. For everyone who's been told finance is "too complicated."

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Built in NYC · Launching summer 2026
100M+
Americans who skip investing
because finance feels gated
30s
Average time to understand
any market move, with Pep
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The product

Your market, translated.

A 60-second morning brief, explained the way a smart friend would. Plus alerts when something matters — to your portfolio, not Wall Street's.

Today's Brief
May 28, 2026
📅 Earnings tonight
Apple reports after the close
Wall Street expects $1.43 per share. Beat that number and the stock probably opens higher tomorrow. Miss it and it drops. That's really all you need to know going in.
👀 What to watch: iPhone sales in China — that's the storyline this quarter.
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Ask anything about the market…
🔔 Alert
NVDA
+8.2% today
Tap to see why it moved →
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"What's a PE ratio?"
A quick "is this stock expensive?" score. Lower usually means cheaper relative to what it earns.
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Why Pep

Not Google. Not ChatGPT. Built for this.

🔍 Googling it yourself
✕Five contradicting articles, 45 minutes later
✕Written for people who already speak finance
✕No context for your specific situation
✕No habit — you only look stuff up when stressed
Pep
✓One plain-English answer in under 30 seconds
✓Written for someone with zero prior knowledge
✓Personalized to the stocks and topics you care about
✓Daily brief that builds real understanding over time
Pricing

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Everything you need to start understanding the market.

  • ✓ Daily plain-English brief
  • ✓ Unlimited AI questions
  • ✓ Earnings alerts explained
  • ✓ Investing glossary & learn path
  • ✓ Weekly market summary
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How we actually make money
Premium subscriptions and partner brokerages. When you're ready to actually invest, we point you to a broker we trust. We earn when you're ready — not before. No ads. No selling your data. Ever.

Your money.
Finally explained.

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